What is to be done about reader attention, in times of crisis and beyond? The work of meeting audiences where they are is what content strategists do every day — and you don’t have to have that title to know that it’s your job. Here are five ways that emailers (and all communicators) should think like a content strategist to solve the attention problem.

The coronavirus pandemic has not changed the need for think tanks to organize events, but it sure has changed how they do it. In some ways, as event teams have figured out how to make the best of their new online-only situation, they’ve also discovered a better way forward beyond the pandemic. WonkComms invited Katja Knežević, Events and Governance Manager for Bruegel, and Jasper Gilardi, Assistant Director of Communications Operations for the Atlantic Council, to share their experience with us

For many people, the insurrection at the U.S. Capitol on January 6, 2021 was a wake-up call. If groups like QAnon seemed far-away and abstract before, they don’t anymore: We have now watched on television as the real-world results of the misinformation and disinformation campaigns that have been working to divide us—and divide reality itself—played out for all to see. What role do think tanks play in fighting misinformation? WonkComms recently convened two expert panels to explore this. If you

Segmented emails to donors by issue, sent from CAP's president

In a grassland wildfire, when the fire is spreading so quickly that there’s no way to run away from it, there’s one last solution to save yourself: an escape fire. In this technique, you light a ring of fire around you, using up the fuel that is feeding the wildfire so that it has nothing to burn when it reaches you. The problem is, when you’re running for your life, the most effective solution is also the least obvious.